What It Means to Be a British Institute of Interior Design (BIID) Industry Partner

At Appeal Shading, we pride ourselves on the craftsmanship, innovation, and excellence that have driven our passion for over three decades. Today, as an Industry Partner of the British Institute of Interior Design, we are proud to stand alongside some of the finest professionals and brands in the UK’s interior design landscape. But what does this partnership truly mean for us, and more importantly, for our clients?

The BIID: The UK’s only professional institute for interior designers

It remains the only professional organisation within the UK that supports interior designers and promotes high standards amongst its members. 

Their mission is to maintain the establishment of professional standards within the interior design industry and to improve it through education, accreditation, and collaboration. To homeowners and design professionals alike, a badge from the BIID means trust, quality, and a commitment to good practice.

Being an Industry Partner means we align with these values, demonstrating our commitment not only to product excellence but also to supporting the wider design community. This partnership underlines our expertise and cements our position as a trusted resource for interior designers across the country.

A Journey of Trust and Craftsmanship

At Appeal Shading, our story began over 35 years ago with a mission to create superior shading solutions that blend aesthetics with functionality. From motorised blinds to bespoke conservatory shading, each product reflects our commitment to innovation and craftsmanship.

“Becoming a BIID Industry Partner feels like a natural progression—a formal recognition of values we’ve held since day one.”

To us, this isn’t just about prestige; this is a badge of trust from our clients and design partners. Interior designers who work with BIID Industry Partners know they are working with brands that truly set the highest standards. The partnership cements our reputation, ensuring we not only stay at the top of our industry but also continue to adapt and innovate for the modern home and the modern design professional.

Support to the Community of Designers 

The fact is, becoming an Industry Partner of BIID doesn’t consist of simple titles. It cements being able to act and influence the interior design industry positively as a fact. 

This is seen by the company as a chance for cooperation, knowledge sharing, and a contribution to continued industry evolution. Interior designers appreciate Appeal Shading due to vast knowledge concerning shading solutions provided in combination with the possibility of a tailored approach to specific needs in any project.

Innovation and Quality: A Shared Perspective

BIID is at the forefront of encouraging Continuous Professional Development; that is very close to the ethos of Appeal Shading. We invest heavily in R&D to ensure that all our products not only meet today’s standards but create tomorrow’s benchmarks. This has resulted in a collection like our ULTRA Smart blinds with state-of-the-art advanced technologies for easy operation and the classic timeless elegance of Original French Pinoleum Blinds married to modern functionality.

By aligning ourselves with the BIID, we join a collective in pushing the boundaries of what is possible in interior design. We share a vision of creating spaces that are not only beautiful but also practical, sustainable, and safe.

Increased Confidence for Clients

For the homeowners, the partnership with BIID is one of the guarantees of quality. Choosing a BIID-accredited brand like Appeal Shading means investing in products vetted and approved by the leaders in the industry. This affiliation provides extra assurance in the knowledge that our products meet the highest standards in both design and craftsmanship.

Be it one-room revamping or heavy renovation, by having a BIID-accredited professional working for you, it’s guaranteed that every minute they spend on-site will affect the whole project. Our partnership with the BIID is evidence that our passion for home living focuses on comfort, elegance, and functionality. Most importantly, it’s a reminder that we ultimately want what’s best for you.

Look Ahead

As we look to the future, our partnership with the BIID represents more than just a milestone—it’s a commitment to continuous improvement and collaboration. We look forward to contributing to the future of interior design, supporting professionals in bringing their most inspiring and delightful spaces to life.

At Appeal Shading, we believe that great design is about more than aesthetics; it’s about creating environments that enhance everyday life. Our BIID partnership underscores our dedication to this philosophy, and we’re proud to stand alongside some of the most respected names in the industry.

Final Thoughts

It is both an honor and a responsibility to become a British Institute of Interior Design Industry Partner. It reflects our commitment to quality, innovation, and collaboration. To interior designers, it means they can rely on us to produce products that are of the highest standards. To the homeowner, it’s peace of mind, knowing their shading solution was designed and crafted with care.

At Appeal Shading, we are more than just suppliers; we are partners in creating beautiful, functional, and safe homes. Our affiliation with the BIID is a testament to our pursuit of excellence, and for this, we look forward to continuing this journey with you.